Barnes & Noble

Redesign of the shopper experience on B&N website

Prototype

More than just books

With Amazon being one-stop shop for online shoppers, I decided to tackle the book market and explore how book lovers shop in efforts to redesign Barnes & Noble website.

Barnes & Noble is an American bookseller. It has the largest number of retail outlets in the United States

Duration
2 weeks
Role
UX Designer
UX researcher
Tools
Sketch
Invision
Whimsical
good ol' Paper
Project Brief
The following is the project prompt which led me to redesigning Barnes & Noble.
the redesign
A cheeky before and after of the website
Here's what I did.
This was my final presentation to showcase my findings on what makes a good online book shopping experience and how I used that knowledge to redesign Barnes & Noble's website.

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